Denim Day, “Wear Denim and Raise Awareness!”

On Denim Day, which takes place on the last Wednesday in April — April 29 this year — we stand in solidarity with sexual assault survivors and victims. Celebrated every year on the last Wednesday of April, Denim Day started as a campaign against sexual assault apologists.

In the summer of 1992 in Italy, an 18-year-old girl was raped by her 45-year-old driving instructor.

One year later, the perpetrator was released after the court overturned his sentence. He appealed that the girl had had ‘consensual’ sex with him because she was wearing tight jeans that could have only been taken off with her help.

The next day, Italian women showed up in jeans to their workplaces as a way to protest the absurdity of the overturned sentence.

Denim Day was founded by Peace Over Violence in Los Angeles — and every year since 1999, our community shows up to lead the movement. Get your jeans ready and make a social statement with your fashion statement.

It is never too late to heal…Peace Over Violence’s emergency services offer victims of sexual violence, sexual harassment, domestic violence and stalking emotional support, information, compassion, accompaniment, referral and advocacy services—24 hours a day, 7 days a week. For more info go to Hotlines — Denim Day

Together Let’s Raise Our Voices and Stand Against Sexual Violence!

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